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We have The Central Consumer Protection Authority (CCPA) to prevent false or misleading advertisements. CCPA is a regulatory body established in 2020 based on the provisions of the Consumer Protection Act, 2019.It imposes penalties on manufacturers / publishers of misleading advertisement. 

Misleading advertisement has already been defined under section 2(28) of the Consumer Protection Act , 2019.

Center issues ‘Guidelines on Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022’

Guidelines aim at protecting consumers from misleading advertisements and protect the consumers’ rights. 

CCPA may charge a penalty of Rs 10 lakh and for subsequent contravention, Rs 50 Lakh for violation. 

A recent ruling, the Supreme Court has expressed strong dissatisfaction over Patanjali’s persistent advertising of suspended products. The court’s decision reflects a stringent stance on adherence to regulatory standards within the advertising industry.

 Patanjali’s disregard for regulations concerning suspended products has drawn significant judicial scrutiny, prompting the Supreme Court to intervene and underscore the importance of compliance with legal and ethical norms.

The judgment emphasizes the critical role of transparency and accountability in commercial practices, highlighting the need for companies to prioritize consumer safety and regulatory compliance. By admonishing Patanjali’s advertising practices, the Supreme Court reaffirms its commitment to upholding industry integrity and safeguarding consumer interests.This legal intervention serves as a stark reminder to businesses that flouting regulatory guidelines can have serious repercussions, including judicial censure. It underscores the judiciary’s proactive role in enforcing regulatory compliance and ensuring fair and transparent business practices. 

Justice kohli, said that it is not for the court to tell the licensing authority what needs to be done. 

Ultimately, the Supreme Court’s judgment underscores the principle that adherence to legal and ethical standards is non-negotiable in the realm of advertising and consumer protection.

Case Title: Indian Medical Association v. Union of India. 

Name – Supriya, course – B.A.LL.B, College – S.S khanna Girls’ Degree College, UoA, Intern under legal Vidhiya. 

Disclaimer: The materials provided herein are intended solely for informational purposes. Accessing or using the site or the materials does not establish an attorney-client relationship. The information presented on this site is not to be construed as legal or professional advice, and it should not be relied upon for such purposes or used as a substitute for advice from a licensed attorney in your state. Additionally, the viewpoint presented by the author is of a personal nature


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