“UNLOCKING THE GAME”- THE ROLE OF LICENSING AGREEMENTS IN TRANSFORMING SPORTS MERCHANDISING
This article is written by Satuti Arora of B.A. LL. B (Hons) of 2nd Year of Amity University, Kolkata, an intern under Legal Vidhiya Abstract Licensing agreements play an extremely significant role in the commercialization of sports merchandising. Indeed, it is a valuable bridge connecting sports entities to the international Read more…