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WEB 3.0 AND ITS IMPLICATIONS FOR MEDIA LAW  

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This article is written by Anish of BALLB Hon’s of 3rd Year of PUSSGRC Hoshiapur (Panjab University), an intern under Legal Vidhiya 

ABSTRACT 

Web 3.0 is the next thing. It helps in providing people freedom, power, and smart technology. It’s different from earlier forms because blockchain and smart contract technology give users ownership and control over their data. People are rethinking long-held beliefs about who owns information, privacy, government control, and duty because of this new rule about the media. The rules might need to be changed because of digital identities, decentralized platforms, and material made by AI. When you use Web 3.0, you give people more power, but it’s also harder to handle fake news, copyright issues, and media platforms. We need to find new ways to do things to protect democratic values and the general good. 

KEYWORDS 

Web 3.0, Decentralization, Blockchain, Smart Contracts, Data Ownership, Privacy, Digital Identity, AI-Generated Content, Misinformation, Media Regulation  

INTRODUCTION 

We are now moving on to Web 3.0, which will make the internet smarter, less controlled, and guided by users. In Web 1.0, pages didn’t change. But Web 2.0 sites like social networks were always getting better. On the other hand, Web 3.0’s give the users more control on their data with the help of blockchain and smart contracts. After this, we need to think about what we believe in terms of freedom, rules, and who owns the media. On the Web 3.0, anyone can make, own, and share information without going through a central figure. In terms of the law, this makes things harder. These days, media law has to deal with digital identities, material made by AI, and fake news that spreads on open networks. Some of the old rules might not work as well in this new world that is open and hard to understand. Laws need to be changed so that people can still be held responsible even when they use new ideas. In a democracy, this will help keep ideas like duty, honesty, and fairness alive. Web 3.0 is more than just a new tool, yes. You can also change how you feel about being in charge, having hope, and having power.

DIFFERENCE BETWEEN WEB 1.0, WEB 2.0 AND WEB 3.0 

There is the difference between all three webs, which were developed in today’s world from time to time. Web 1.0 was like reading a newspaper online; Web 2.0 became more like social media, such as commenting, posting, and interacting; and Web 3.0 is about owning your data and using smart tools without middlemen.

Table No. 1 below shows the difference in a detailed way. (geeks for geeks) 

FeatureWeb 1.0 (Read-Only Web)Web 2.0 (Social Web)Web 3.0 (Smart & Decentralized Web)
Year 1990s to early 2000sEarly 2000s to presentStarted from 2020 onwards
Main Goal Share basic informationEnable interaction and sharingEmpower users with control and ownership
Type of UsersPassive viewerActive participant (creator, sharer)Owner and decision-maker
Content TypeStatic pages (no updates or interaction)Dynamic content (comments, posts, likes)AI-generated, personalized, and decentralized content
Technology UsedHTML, basic serversJavaScript, AJAX, social media platformsBlockchain, AI, smart contracts
Who has Data OwnershipWebsite owners onlyPlatforms control user dataPeople are in charge of their own information.
What kind of Interaction Very limitedHigh (social media, blogs, forums)Peer-to-peer, trustless systems
IntelligenceNo intelligenceLow level of Personalization Machine learning can help us figure out what words mean.
Control StructureCentralizedCentralized (Big Tech companies)Decentralized (no single authority)
Legal Problems Few websites Privacy, content moderation, copyrightIdentity, misinformation, AI content, regulation

Table No. 1

 PILLARS OF WEB 3.0 

We are now in Web 3.0, which is the next level of the internet. It is free, smarter, and more fair than other webs. Web 3.0 is different from Web 2.0, which is operated by huge companies like social networking sites. It leverages technology to let people have more say over what they do, who they are, and what information they share online. Here are some crucial tools that will assist in making this goal come true:

IMPLICATIONS OF WEB 3.0 FOR MEDIA LAW 

With Web 3.0, people read, share, and build things online in new ways. Because of this, it’s hard to obey the rules of the media. It means that no one government or business will be in charge of the internet. There are more ideas and freedoms now, but it’s harder to keep an eye on what people are saying, make sure they are following the law, and protect content creators. It changes these places in six important ways:

LAWS MADE BY THE GOVERNMENT 

The Digital Personal Data Protection Act was made for the consumers under this act consumers can control their own personal data. They can choose who gets it, change it, or ask for it to be taken off. You can’t modify or take out anything that has already been added to a blockchain, though. This act provides “right to be forgotten,” to the consumers which implies that they can delete their information. When broadcasters utilize bitcoin, they have to follow the law. One thing they should do is make sure that private information is not retained on the blockchain or is kept very safe. These methods assist in keeping users’ rights safe while still following the requirements for self-driving automobiles. It protects people’s private information and comes up with fresh concepts.

The government altered the regulations concerning IT to make it easier for all sorts of websites to work, including those that use Web 3.0. Even if the network is decentralized, these sites need to be transparent about their privacy policies and let users know how to report problems. There are also standards about digital media ethics that suggest material should be respectful and responsible. It is against the law to break into a system or divulge private information without permission, according to Sections 66 and 72A of the IT Act. These rules also apply to new technologies, such as Bitcoin apps. They keep people safe and make sure that platforms are in charge in the internet world.

Laws made by the Indian government say that a company must tell the national cyber agency, CERT-In, within six hours if it is hacked or has its data stolen. This rule applies to sites that use blockchain, VPN services, and cryptocurrency exchangers. There are also logs that these companies must keep for 180 days and keep safe in India. Logs are records of that thing which their systems do. The IT Act indicates that anyone who violates these laws could be fined or imprisoned. The intent is to improve safety and force companies to close any security gaps right away. In doing so, it protects people. 

The proposed framework is intended to modernize India’s digital governance in a way that brings the Information Technology Act into a more adaptive, future-oriented law. It emphasizes user rights first and foremost, given the many associated risks of misinformation, deep fakes, AI misuse, and more. The proposed law also can respond to the growing ethical dilemmas surrounding new technologies like blockchain and is ready to encourage good innovation in technology. Most importantly, it works to position “Digital Nagriks,” or citizens living in a digital age, with power transparently and responsibly, with safety assurances. The framework also has the dual purpose of crafting safety nets and opportunities for technological development, with the aim of protecting the public interest. Ultimately, it is about making India’s technology space safer for all while still being relatively open to those who wish to participate.

CASE LAWS 

They stated that the Reserve Bank of India’s (RBI) decision to bar banks from working with cryptocurrency startups was against the law and based on an old circular. The Court said that the RBI’s ban was an unfair means to limit Article 19(1)(g) of the Indian Constitution, which provides that everyone has the freedom to trade. The Court agreed with the RBI that cryptocurrencies can be dangerous and noted that any laws should make sense and be based on substantial evidence. The verdict permitted people in India to buy and sell bitcoin and said that there should be standards to make sure everyone is treated fairly.

In 2022, the Rome Court had a landmark ruling for Juventus Football Club against NFT creator Blockeras. Blockeras began to sell digital trading cards featuring Juventus’ trademarks as a part of NFTs, including the name and iconic jersey. While Blockeras had rights to use the image of player Christian Vieri, the court clarified Blockeras had no rights to Juventus branding. The digital trading cards were sold as non-fungible tokens and for profit. This profit and the use of Juventus trademarks led to confusion as to whether or not there was an official link between the digital tokens and the football club. The Court ruled the case was related to the trademark infringement and unfair competition in the market. The court ordered Blockeras to cease selling the non-fungible tokens and remove them from all platforms. The result of this case was a landmark ruling as it relates to intellectual property rights around NFTs.

A jury in the U.S. sided with Hermès in a case against artist Mason Rothschild in 2023. Rothschild produced and sold NFTs called “MetaBirkin”, which are digital images of her famous design, the Birkin bag. Some believed the NFTs were legitimately associated with Hermès since the brand said Rothschild was using their name without their knowledge. Rothschild insisted it was art and was protected by free speech rights. In this case, he was found guilty for copyright infringement, dilution, and cybersquatting. They remediated the problem by issuing a check to Hermès valued at $133,000. It set an incredibly high watermark for protecting intellectual property online, especially as the NFT realm continues to grow.

CONCLUSION 

“Web 3.0 is changing the digital landscape and its effects on it in that it is giving users much more power over their data, identity, and content creation via decentralized technologies such as blockchain and smart contracts. While this shift power from institutions back to individuals is one element of importance, it provokes more complex questions for media law in the areas of copyright, misinformation, digital rights, and jurisdiction. It is clear that the rules and regulations around holding users accountable, ensuring fairness, supporting protection, and ensuring innovation need to be changed in order to support democratic processes in this new system. If we are going to endorse adaptable regulations and participatory frameworks, we are going to have to navigate the new frontier in which technology will provide an amalgam of freedom and responsibility in the digital space.” 

REFERENCES 

  1. https://www.livelaw.in/law-firms/law-firm-articles-/cybersecurity-data-privacy-web-30-data-privacy-blockchains-digital-personal-data-protection-act-smart-contracts-poly-network-information-technology-act-mobikwik-data-293689 
  2. https://www.scconline.com/blog/post/2025/05/30/web-3-0-dispute-resolution-how-blockchain-litigation-is-shaping-the-future-of-law/ 
  3. https://lawgazette.com.sg/practice/tech-talk/explainer-web-3-0-for-lawyers/ 
  4. https://esquarelegal.com/exploring-the-legal-implications-of-web-3-0-a-comprehensive-guide-to-the-emergence-of-decentralized-law/ 
  5. https://harris-sliwoski.com/practice-areas/web-3-0-law/ 
  6. INTERNET AND MOBILE ASSOCIATION OF INDIA VS RBI (CRYPTOCURRENCT BAN CASE, 2020) 
  7. https://www.legalbites.in/landmark-judgements/case-summary-internet-and-mobile-association-of-india-v-reserve-bank-of-india-2020-cryptocurrency-case-1069763 
  8. JUVENTUS VS NFT CREATOR (ROME COURT, 2022) 
  9. https://www.mondaq.com/italy/trademark/1255084/juventus-fc-scores-landmark-win-for-a-tm-infringement-case-in-the-metaverse 
  10. HERMES VS ROTHSCHILD (META BIRKINS CASE, 2023) 
  11. https://www.skadden.com/insights/publications/2023/02/jury-finds-that-metabirkin-nfts-infringed-hermes-trademark-rights 

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